LINGUISTIC MEANS OF IMPACT IN POLISH POLITICAL DISCOURSE AND THEIR TRANSLATION INTO UKRAINIAN

Abstract

The article classifies and explores principal means of impact which are found within the frameworks of Polish political discourse. Discourse analysis was only differentiated as a separate discipline at the beginning of the 20th century but the study of discourse strategies becomes even more popular, notably within the frameworks of political discourse which functions most actively in the media network space and is characterized by interesting impact strategies which require thorough translation approach and sometimes specific methods and tactics in order to preserve basic communicative objective of texts belonging to political discourse, namely: not only to transmit new information but to evoke necessary ideas with a receiver and persuade them in the necessity to perform certain political actions or to change their political commitment and paradigms; to provoke such socio-political response which is advantageous for the speaker. Therefore, to preserve adequate communicative impact of these means during their translation, it is necessary to take into account the purpose for their use in the source text and to consider whether communicative objectives of the source and target texts coincide and to use on this basis combined approach applying one or another translation strategy during the translation of Polish political discourse into Ukrainian. Following the researcher I.V. Sokolova, the authors of the article have determined that in mass communications impact is made with the help of a wide range of means: lexical and semantic, syntactic, structural and compositional, stylistic, the use of which makes pragmatic impact on a recipient with the purpose of changing their conscience. Adhering to this classification, the authors have outlined approximate classification of the linguistic means of impact in political discourse which is functioning at the present time primarily in media space, although the general range of such means may not be limited to those which are now classified and described and may be used as a material for further scientific studies.