COMMUNICATIVE REFLECTIONS DURING WAR: THE IMAGE OF THE ENEMY IN MODERN MEDIA

Abstract

The article analyzes communicative reflections during the Russian-Ukrainian war, asserting that modern media often use enemy images that can influence event perception and public opinion formation, while also serving as a powerful tool for manipulating public opinion and mobilizing support. It is noted that during the war, communication is often accompanied by high emotional intensity – fear and hatred, despair and hope intertwine in people’s interactions, creating complex emotional patterns. It is emphasized that in the face of modern warfare, journalists play an important role in providing information about future conflicts, and their task is to convey objective and accurate data about the political situation, escalation between countries, and potential threats to the audience. Journalists must be prepared to take risks, but at the same time, remain true to their professional principles; their work helps society understand complex events and the impact of war on the world. It is important to support the independence of journalism and respect those who risk their lives to bring us the truth about war, as journalism is a tool that can help people learn the truth about war, protect human rights, and make the world more just. Journalism plays an important role in the modern world, serving as a source of information, a tool for power control, and a platform for dialogue. In the context of modern wars, the role of journalism multiplies, as journalists must be prepared for new challenges and work to ensure that society receives accurate and objective information. An important role of journalism is conflict prevention: journalism before a war can help prevent conflicts if it actively seeks peaceful solutions. The study of communication strategies during wartime helps to understand how public sentiments are formed and change, which is particularly important for politicians, military personnel, and sociologists.